Followed by the first chapter, in the second chapter Aain De Botton's tries to find answers to his questions as to why do we like some buildings more than the others. He believes there are different kinds of architecture, each with its own rules. Any designed object speaks to us about values. For example, a teacup can imply different things depending on the design and style of it. A scandinavian crokery set might suggest modest living while an ornate one would indicate ceremonial living focused around class. Simply put, we find a piece of design appealing if it conveys the values and lifestyles that we like. For example, someone who believes in socialism might not like the ornate crockery because he or she might see it as representation of inequality. In addition, the design of buildings and objects can remind us of personality types. This is not surprising because it's natural association things with personalities. For example a gothic cathedral has tall, thin arches that might remind you of intense person who gets emotional easily. The same is true for architecture around us. A round archway built into a classical facade might remind you of someone who's strong - willed willing to face life ahead on and not give up in the same way our choice of building reflects our values. We are most attracted to those that reflect what type of person we like best. In addition buildings evoke memortes. For example, you might dislike gothic architecture because the cafeteria at your elementary school had. Or you could like a tall, narrow window because it reminds you of Egyptian temples that were on a vacation with your family the author in short figures out the question as to in which style shall we build?
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